How to Write Effective Testimonials

They demonstrated an in-depth, practical knowledge of the business needs and actual business case value for what we wanted in a product. I’ve had the pleasure of working with AltexSoft on various projects including both web and mobile applications development. They brought together great people, including excellent project and account management leadership. AltexSoft technical talent was fantastic and worked well with our scrum teams and helped us to deliver consistent results.


If not, social proof is our tendency to assume that the actions of others reflect the correct behavior for a given situation. We can never think prospects know what to do; we have to take them by the hand and show them. And it’s precisely why good always need a strong call-to-action . Here, The Independent reviews the popular meditation app, Headspace.

Personalize the Testimonial

Bizzabo is a company that provides tools to help professional event planning and execution, and their customers are very happy folks! The thing I love about their customer testimonial page is that it provides a variety of content formats. As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we use to draw attention to our brands. You’ll often find quote testimonial examples on a website’s homepage and in any of their marketing materials. Thanks to their compact size, it’s easy to include a quote testimonial almost anywhere in your content without making it too distracting or ‘in-your-face’.


Like their post and even share it if it’s a compelling piece of content. These are not hard for a company to find and are easily shared with your online audience. Also, asking for feedback sounds less formal and could make your clients more comfortable about giving honest responses. Remember, even negative feedback is valuable; it teaches you how to help your clients more effectively. Slack uses individual testimonials to highlight key product features and how the customer used them — a genius way to give a product tour while also letting happy customers sing your praises.

Your Guide to Using Testimonials for Marketing

That AltexSoft is engaged in humanitarian work further shows the strength and depth of their character. We hope and plan to work with AltexSoft to continue to expand upon this work in the future. Testimonial videos not only help increase conversions, they’re also a way to forge strong connections with current customers. Traditional marketing materials have been on a steady decline as digital marketing has muscled in over recent years.

Using exact numbers helps prospective clients quantify your solution so that they understand the return on investment of your product. With specificity in mind, make sure your testimonials show exactly how you benefit the company.

  • Embedding customer reviews on your website also improves the SEO of your sitesince it’s relevant content that search engines can crawl to rank you higher.
  • Marucci features a quote with a hero image and a CTA on their homepage.
  • Testimonials aren’t the sort of thing you should ever be faking.
  • And while the goal of our conversations is always to help the customer do better with Groove, we’ve also learned to listen for the underlying stories they share about their experiences.
  • This is a great way to combine visual content with written information.

Upselling is a dirty word to many people, but in reality it doesn’t need to be. Learn how to upsell so that you get happier and more loyal customers. can be a powerful tool, and if you’re not already using them, I hope this post inspires you to test them in your marketing. Sometimes, customers don’t necessarily need to talk to you; they’re doing just fine on their own.

How to Combine Testimonials, Case Studies and Reviews to Create Powerful Social Proof

Not only are they a great tool to help your sales team convince buyers, but they can also be used as an advertising tool, as social media content, and to assist buyers in the research stage. It includes the name of the happy customer and their role, along with their business’ name. This makes it easy to look up the establishment to check it’s not a fake testimonial. A testimonial is a short quote or personal anecdote from a client that describes the positive experience they’ve had with your company. 95% of people say that client greenfield solutions reviews affect their purchasing decisions.

Types of Employee Videos and How to Use Them

Testimonials give you the opportunity to provide proof about your services. Make it easy for potential clients to see what others are saying about you and your company by adding testimonials to your website and marketing materials. Testimonials are a great way to build credibility, win trust and generate social proof.

On a dedicated testimonials page

The most effective spokespeople are the ones that share the core values of the business as well as deeply connect with the target greenfield solutions reviews audience. One of the simplest ways to obtain customer feedback is just to ask willing customers to provide it in an interview.

GEMs are robotics algorithm for modules that optimized for NVIDIA AGX Data should underlie every business decision. Data should underlie every business Yet too often some very human cultural artifacts really. GEMs are robotics algorithm for modules that built and optimized for NVIDIA AGX Data should underlie every business decision. Data should underlie every business Yet too often some very human cultural artifacts really lead the business down the certain routes. Presumably the Forex brokers were effective because advertising continued after demands for proof of its efficacy ceased.

Reach out to authorities in your industry and ask if they would like to try your product. But you can increase your chances of getting noticed by being the best at what you do. You can automate the entire process meaning you can collect reviews on autopilot. Brands like Harry’s, a men’s shaving company, use TrustPilot to boost their trustworthiness.


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