Føtex for de små (føtex for the little ones) is the club for families with small children. Through a highly segmented approach, content targets pregnancy to children up to three years old. The wine section is an important destination for core føtex customers and that interest resulted in Kunde & Co developing Vores Egen Vinkælder . The first step of the project involved pre-interviews with management, Forex news HQ employees and store staff from all over Denmark. Discussions and insights gathered in these interviews led to a number of hypotheses to be tested by consumers. Read more about how Kunde & Co worked with føtex to create a clear and distinct concept to ensure the company stood out in the market. Føtex is a leading Danish supermarket chain with 90 stores throughout the country.
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- This material provided good general market insights, but lacked a deep understanding of customer attitudes towards føtex and how to improve.
- To further support business objectives, weekly offers are distributed on Facebook with a strong focus on the family and 50+ segments.
- In addition, consumers in the aftermath of the financial crisis are more demanding when it comes to their expectations of how a modern responsible retailer should behave.
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- To strengthen the relationship to highly valuable customers, segment concepts were developed specifically to cater to their needs and interests.
This approach guided all revised communication and in-store elements, which today appear in clear alignment and reflect a more distinct quality profile. Kunde & Co has also developed the new visual layout for all stores, including navigation https://www.investopedia.com/articles/forex/11/why-trade-forex.asp principles, which are continuously being refurbished. New bespoke typography developed for Danish supermarked chain ‚Føtex‘. The new typography evolved around the typographic details in the iconic Føtex logo from the 1960s.
We’ll keep your website up to date and relevant on the top of any search page. We are very reasonable with our pricing, because we understand what it takes to start a business. Forex news All of our websites are created using the latest practices in responsive design. Føtex also launched an e-commerce area with the ability to print digital photos.
And a place with responsible care for itself, its customers, the local area and the environment. In the food section you can also find a wide selection of food, be it canned, frozen or fresh, and you will not walk in vain and find empty shelves.